Expand SEO
Internet Marketing | Search Engine Optimization | PPC Management | KwaZulu Natal - South Africa.
Expand SEO is a fresh, young, Internet Marketing and Search Engine Optimization agency based in Pietermaritzburg, KwaZulu Natal - South Africa. Specialising in Search Engine Optimization, PPC Campaign Management and Online Marketing Services, our hands on, customer orientated approach ensures complete satisfaction and service delivery.
Internet Marketing
Internet Marketing is the marketing of products or services exclusively over the Internet.
Services associated with Internet (Online) Marketing include:
- Search Engine Optimization
- PPC Campaign Management
- Copywriting
- Website Promotion
- Banner Advertising
- Social Network Advertising
- and more ...
Expand SEO can assist you in the marketing of your website on the Internet to increase both the quality and quantity of traffic to your site as well as online sales leads and conversions. Internet Marketing is arguably the most affordable and measurable form of advertising and promotion available, and should form a major part of the overall marketing strategy for your business.
Search Engine Optimization
Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to a website from search engines through "natural" search results.
This involves the process of ensuring that the website and it's content are highly relevant for both Search Engines and Internet Searchers alike. The aim of SEO is to help a website gain top ranking organic (natural) Search Engine Results for relevant, targeted keywords and keyphrases. Expand SEO can assist in ensuring that your website is correctly optimized for increased Search Engine Results through implementing both onsite optimisation (website content and structural changes) and offsite optimisation (link building).
How Does This Affect My Website?
Over 85% of all website traffic is generated from the search engines with the majority of traffic originating from a select few.
In order for your website to be productive through the generation of leads and online sales, it is imperitive that Internet Searchers are able to find and view it. The higher a website ranks in the results of a particular keyword search, the greater the chance that the site will be visited by a user. Internet users generally prefer not to click through pages and pages of search results and often do not search past page three. Therefore the position of a website's search engine ranking for a particular keyword search is essential to directing more traffic towards the website.
In Short: If your company has an online presence in the form of a beautifully designed website, but doesn't have a high ranking position on the major search engines for your targeted keywords and phrases (not including your own company name), then you are ultimately losing business to your competition every single day! Your website could then be compared to a Ferrari without an engine under the bonnet to drive it forward! >> Search Engine Optimization can help!
How Long Does Search Engine Optimization (SEO) take?
It is important to realise that natural search engine optimization involves an on going process, using ethical SEO practices to improve the website's ranking over time. It is not a quick fix solution to generating traffic to your site.
The process of SEO can take up to a few months before any real results are noticed. Any initial changes to the website's structure or content may even result in an initial drop in position in the natural search results. This is not uncommon. Many websites make use of a number of paid advertising options such as Pay Per Click (PPC) to generate immediate traffic to their site until such time as the natural rankings have been suitably established.
What is Pay-Per-Click (PPC / CPC) Advertising?
PPC is an online advertising model where a company or individual can place keyword targeted adverts, in either text or image format across a number of online advertising channels including search engines, other websites and on mobile networks. They are then only required to pay if an Internet user actually clicks on their advert.
The amount paid per click varies depending on the advertising platform used, the targeted keywords and strength of competitor's bids for those keywords, the quality of the ads displayed and other such factors. PPC advertising is often referred to as cost-per-click (CPC) advertising. PPC advertising affords website owners the opportunity to attract instant traffic to their website, increasing the sites online presence and overall lead generation. It is a good idea to consider running a PPC / CPC advertising campaign in conjunction with Search Engine Optimization activities to ensure an increase in website traffic and overall lead generation from the get go!
Take the first step to increased website traffic, lead generation and online sales today!
Expand SEO | Internet Marketing | Search Engine Optimization KwaZulu Natal | Search Engine Optimization South Africa
Expand SEO Links Resources Expand SEO News Feeds and SEO Articles
