On-page Optimization is the Key of a successful SEO Strategy
Search Engine Optimization Section
Net Marketing Way-16-Nov-2009
On-page optimization (or website optimization) is what you do on your pages to make them attractive for search engines. On-Page factors are related directly to the content and structure of the website.
On-page optimization (or website optimization) is what you do on your pages to make them attractive for search engines. On-Page factors are related directly to the content and structure of the website.
Off-page optimization is what you do to increase page rank and link popularity. The goal of Off-page optimization is inbound links.
SEO experts say off-page optimization is more important than on-page optimization because with off-page optimization you can improve your page rank and link popularity; I agree, but I believe that the key is on-page optimization or the key is quality of your website.
Why do I think that On-page optimization is the key?
The goal of off-page optimization is inbound links. Now if you do on-page optimization very well, there are so many eager webmasters that want to exchange link with you.
On-page optimization is important because you should try to write a relevant text to a topic and make a trustworthy and valid web site for search engines.
If you design a quality website and do on-page optimization well, many websites link to your site for free.
How to write a relevant text?
In my idea for writing a relevant text at first you should limit your thought to a specific topic. So search in your mind to find a specific and relevant topic then do keyword research. For example writing about “search engine optimization” is a general topic, but writing about “MSN optimization” is very better.
Sometimes people focus so much on SEO that they forget their visitors. Notice that the first aim is to satisfy visitors. If you do this, search engines always attention to your website, because search engines provide their result to satisfy their searchers.
On-page optimization (website optimization) can be divided into two branches; factors that depend to the structure of website and factors that depend to content you write.
Website Structure Factors:
• Domain: Before you pick a domain name you should know your target audience, and what you intend to sell to them. Try to use major keywords in your domain. Using a .com version of a URL is better than other versions.
• Contact page: Design a contact page and put your E-mail and mail address with phone number.
• FAQ: design a Frequently Asked Question page. I think each website needs a FAQ page, but it depends to you.
• About Us: It is necessary everyone visits your website knows who are you, so design an About Us page.
• Privacy Policy page: I remember the first page of my website that has indexed in Yahoo was the privacy page.
• Robots.txt file: With robots.txt file you can limit access of search engines to your website.
• Site map page: Whit site map visitor and search engine can browse your pages easily.
• 404 error page: Create a 404 error page.
Content Optimization Factors: (optimization factors for every page)
• Page Title: use your keywords on page title.
• Use
header tags: put your topic in header tag.
• Keywords Meta Tags
• Description Meta tag Keywords
• Add image tags: use Alternative Image Text.
• Use header tags for sub heading.
• Keyword Density: The percentage of times a keyword appears on your page, compared to the total number of words on the page.
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Note: The views and opinions expressed are those of the authors and DO NOT necessarily reflect those of expandseo.com
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• Keywords Meta Tags
• Description Meta tag Keywords
• Add
• Use
header tags for sub heading.
• Keyword Density: The percentage of times a keyword appears on your page, compared to the total number of words on the page.
Readers Comments :
Note: The views and opinions expressed are those of the authors and DO NOT necessarily reflect those of expandseo.com
No Comments yet.Be the first to comment on this story
