How Does PPC Advertising Work?

PPC is an online advertising model where a company or individual can bid against competitors to place keyword targeted adverts, in either text or image format across a number of online advertising channels including search engines (search network), other websites (content network) and on mobile networks. They are then only required to pay for the advert if an Internet user actually clicks on it and is taken through to the specified landing page of their website. The cost paid per click by the advertiser depends on a number of factors including: the advertising platform used, the targeted keywords, the quality and relevance of the advert, the level of competition for the targeted keywords and the strength of competitor's bids for those keywords. Advertisers are able to set a daily budget which enables them to effectively manage their monthly advertising spend. Arguably the most beneficial aspect of PPC advertising is it's measurability. Advertisers are able to track clicks and conversions as a direct result of an Internet user clicking on the ad.

EXPAND SEO's PPC Campaign Management Services

EXPAND SEO can assist you in setting up pay-per-click (cost-per-click) advertising campaigns across a number of online advertising channels including Google, Yahoo, and Facebook.

Our pay-per-click campaign management services include:

• Keyword Research and Analysis
• Campaign Account Creation
• Campaign Implementation
• A/B Testing
• Conversion Tracking
• Landing Page Optimization