Why is it important to get a high ranking on major internet search engines?

Most people use the Internet and major search engines to find what they are looking for. Websites appearing in the top positions (1-10) on major internet search engines get the most traffic.

Why does my website not have a high ranking on search engine results?

There could be a number of reasons, including:

1. Failure to correctly optimize your website
2. Choosing weak keywords that are not related to the content of your website
3. A lack of quality text links from other websites which would help to boost rankings.

How long does it take to get my website listed on the search engines?

This depends on the content and quality of your site aswell as your budget. You can get listed immediately through PPC advertising - but this will cost you money! If your site is properly optimized, it usually takes from a few weeks to several months to get indexed by a search engine.

What does Search Engine Friendly mean?

This means that your website has the specific elements added or modified to attract and satisfy both search engine spiders and live directory editors.

Why might I need to have modifications done to my website?

Search Engine Spiders are designed to look for and assign a higer rank to specific elements on each page it investigates. If those elements are present, the spider computes a higher ranking than it would if those elements were not present.

Why weren't these elements added when my site was originally developed?

Many website designers are not fully aware of the importance of search engine friendly design and development. They are usually highly creative and skilled at translating your ideas onto a webpage, however many developers have not had any training in Search Engine Optimization techniques and criteria.

Why don’t I just do the work for myself and save on the monthly fees?

You could do the work for yourself but why? Wouldn’t the time it took you to learn how to properly implement an online marketing campaign be better spent making money for your company? SEO is an ongoing process which takes months to realize any markable change. Most companies do not have the resources inhouse to allocate to this particular task.

With PPC - how much will I have to pay per click for a top search engine position?

This varies depending on a number of different factors including; the industry that you are in and the competitiveness thereof, the keywords you are targeting, the quality of your ads, your click through rate and your available budget. Expand SEO will run an indepth keyword research on those words most relevant to your website and recommend which keywords you should be bidding on and the price that you would need to pay per click in order to gain a top position ad. You are able to set a maximum cost per click for any given keyword.

My business only targets the South African Market. Is PPC still useful to me?

YES! - Most PPC advertising platforms enable you to target specific regions, ensuring that your ads are viewed by those users that will find them relevant to their specific needs. You can however also target international markets if this is required.